Disclaimer

While the information contained on the site is intended to inform (and perhaps even entertain), it is not intended to be, and should not be relied upon as, legal advice. The information is all of a general nature, and how it applies to any particular individual or situation may vary significantly depending on the facts. The author is a lawyer, but the author is not your lawyer, and nothing about this site creates an attorney-client relationship between you and the author. If you need advice about a specific situation, you should probably go hire a qualified, experienced entertainment lawyer of your own. There are many fine ones out there.

This site takes great care to avoid making sweeping and absolute generalizations, and is peppered liberally with qualifiers like “usually,” “typically,” “generally,” and “as of this writing.” The only reason it is not even more densely packed with such qualifiers is because it would eventually make the whole thing an unreadable slog. Unless the text says “always” or “never” — and “almost always” and “almost never” don’t count — no unqualified absolutes are intended.

While this site is largely based on the author’s years of experience as a practicing attorney and business executive, it was created by the author entirely in his capacity as an individual scholar and observer of the entertainment and media industries. Although the author has received valuable input from many sources (for which he is most grateful), ultimately, all of the observations, opinions, and predictions set out in this book belong to the author alone and should not be understood to represent the positions or interests of any of the author’s past or present employers, colleagues, clients, or academic institutions.

Finally, the use of “Max,” “+,” "and “Prime” on this site and otherwise to describe the services provided by the author are meant as intentional and satirical references to the use of those words and symbols by the mass of media/tech conglomerates who, despite several of them no doubt paying millions of dollars to fancy branding consultants, can’t seem to come with up more than two or three distinct ways to try to brand their aspiringly hip new, youth-friendly, tech-forward services while retaining the goodwill in their familiar-but-aging legacy brands. To state the (hopefully) obvious, none of the services in The Business of Television family are provided, sponsored, endorsed by, or otherwise affiliated with any of these companies or services in any way.

Sorry for that. But you know this site was written by a lawyer — what did you expect?